Interestingly in our experience a lot of people don’t really understand branding, so it is important to know what brands are.
Simply , a brand is the idea or image of a specific product or service that consumers connect with.
This happens by identifying
- The name,
- A logo,
- A slogan
- Or the design of a company who owns the idea or the image.
Branding is when the idea or image is marketed so it is recognizable by many people, and it is also identified with a certain service or product especially when there are a lot of other companies offering the same service or product.
Your brand recognition aligns to the set of standards to which the company should strive to maintain or surpass. Branding is an important part of Internet commerce, as branding allows companies to build their reputations as well as expand beyond the original product and service, and add to the revenue generated by the original brand.
Working with the best brand designers in the UK - Pure Azure and Design Dough we know that our clients will have a brand design that will make them stand out from the crowd.